Forget transformation on the beauty front, subtlety is the new black. Rather than staying frozen in time, many of us – women and men – are reaching for cosmetic appearance medicine and plastic surgery procedures that soften the ageing process, but don’t erase it completely. This subtle focus has afforded a sea change in certain procedures and how they are now performed as compared to a decade ago – including browlift, eye lift surgery – and prompted a new wave of minimally invasive and non-invasive skin tightening and rejuvenation treatments.
With ‘less is more’ the words on the street, facial plastic surgery procedures that resulted in the ‘old school’ pulled back and taut look and removed fat have been swept aside. Today’s blepharoplasty, for example, is now focused on repositioning fat and conserving skin and tissues in the tear trough area, rather than removing fat and excising muscles and tissues which resulted in a pulled back and hollowed look. This conservative approach gifts a youthful contour and refresher and avoids complications like dry eyes and allows patients to fully close their eyelids.
For facial lift minus the invasiveness, the timeless browlift has also undergone a few modern tweaks. Instead of the traditional ‘open’ browlifts – with large incisions spanning from ear to ear across the top of the head were made, today’s endoscopic browlift involves small incisions (hidden in the hairline), with the aid of a tiny camera, to release tissues and reposition the brow. The result is less arched and pulled back, a reduction in upper eyelid heaviness and natural eyebrow shape conserved.
Softening not eradicating the ageing process has bolstered a move towards self-preservation and engaging the body’s ability to restore and rejuvenate minus implants and fillers. In replacement of jaw or mid-face implants to restore volume, fat grafting is leading the charge. Whereby surgeon’s liposuction a small amount patients own fat – from hips, thighs, tummy – the harvested cells are processed and reinjected into targeted areas of the face – such as the nasolabial folds. This results in greater contour and fullness – all with a permanent and natural vision.
Sofwave™ is making waves on the facial appearance medicine scene because of naturally attuned abilities. Sofwave™ stimulates the production of collagen and elastin via SUPERB™ Synchronous Ultrasound Parallel Beam technology. Performed with handheld wand, Sofwave™ gently lifts and tightens the face and neck, improving skin health, skin thickness and plumpness, reducing fine lines and wrinkles, and permanently restoring precious collagen and elastin. With the average full-face and neck treatment completed in under 45 mins, and results improving month-by-month, skin looks its best at the three-month mark and beyond.
