Demand for breast augmentation, tummy tuck – or abdominoplasty – and liposuction procedures have increased steadily since 2000, and show no signs of slowing down.

With such soaring popularity worldwide, you’d be forgiven for thinking it was all about keeping up appearances. But it’s not.

A ‘Mummy Makeover’ as it’s been coined, isn’t gaining strength in numbers for purely looks sake, but for regained self-confidence and contouring where it’s most needed.

Restoring one’s body completely following childbirth can’t be achieved with just exercise and diet alone – something many critics of ‘mummy makeovers’ fail to realise.

Why? Because diet and physical exercise cannot repair post-birth stretch marks or sagging breasts. But re-sculpting with surgical procedures is helping women to reshape, restore and achieve goals.

Rather, than aiming for celebrity typecasts, a mummy make-over is about rejuvenating and revealing the inner you on the outside. After all, the body undergoes considerable changes during pregnancy to allow room for baby to grow: skin and muscles in the abdomen relax, abdominal wall loses muscle tone, excess skin can pool below the belly button and breasts gain weight.

With multiple changes constantly occurring, coupled with hormonal changes and physical family and everyday life adjustments when baby arrives, loss of control and insecurity can be overwhelming. Even thoughts of getting undressed in front of a partner can bring on anxieties for many women.

Mummy makeover specific procedures benefit women both publicly and privately. Liposuction or non-invasive CoolSculpting to eliminate the fat pockets on the belly and abdomen – easy to gain but hard to get rid of. A tummy tuck to remove the extra skin on abdomen and a breast lift to regain a pre-pregnancy shape.

Forget the supermodel expectations, mum’s simply want to look their best and feel refreshed– things we are all deserving of.

‍